I must admit that I am not one to know much about marketing considering I haven’t ever been in the field of marketing but I do like to observe marketing strategies from time to time. I know how we all love to use “youtube.com” everyday to see videos on hobbies we like or anything else that interests us. I never knew until I read this book how much youtube.com can be used in the marketing world. This book doesn’t really give you a step-by-step break down of strategies in marketing using youtube.com but more of an instructional novel if you ask me. I can easily tell you this book isn’t a “youtube marketing for dummies” book or an easy to learn home depot kind of book. If you more or less the kind of person who likes those kinds of books for learning then you should probably skip this book. This book is more for the person who has a passion in marketing research and culture. This book explains how you as a marketing on youtube isn’t really as easy as just going in front of a camera and explains what you are marketing and then all of a sudden get a million subscribers or so. This book does explain how if you are new to youtube how to make a simple account and then learn how to use your account on youtube. Now that you have become familiar with how to use an account with youtube now you want to start your marketing right away wouldn’t you? Well there are many things I can honestly say that go into preparation before just posting your videos on here. This book also explain how much the quality of filming your video is important as well as presenting your video and deciding how this video will be used on youtube to draw you subscribers. I learn a lot of video analytics mentioned on how to track, measure, analyze, and review video marketing results so you can review flaws and concentrate on your weak areas. If result are always not what you expect I would recommend reading over the “viral videos” strategies again where maybe you can learn 1 thing or 2 that you didn’t catch the 1st time. I love how video production is broken down in this book. The topics explain how making and producing videos is more of science and not so much an artistic factor. You would be surprised by how much the quality of a video and the angle and distance of filing your video can play a part in how others perceive your videos. The author really breaks this down into simple details. A sample of this optimization would be where “You Tube SEO” is a topic that describes keywords in title’s, descriptions, and tagging. Another optimization is the “Web video SEO” which talks about using keyboards in the video is embedded in as in anchor text links to the page which include but not limited to filenames, metadata, and RSS enclosures. These are just some samples of tips on video marketing but the book continues on with creating viral video content using an ample number of specifics and examples and then goes into creating a youtube channel and becoming socialable in the youtube community. Some tips in here for making your video’s discovered in search results and related videos include thinking of a title (which should be no longer then 120 characters), a description ( preferably 1,000 characters and include URL’s, to channel, playlist, or another site), and a tag (120 characters that should be as detailed as possible). Using the tubeMogul Application also helps by uploading your videos up to 20 different sharing sites. The topic of sharing your videos in youtube concludes with a chapter about measuring campaign effectiveness on how to integrate those metrics with traditional media measurements. Now is this book truly an hour an a day tool to make you be successful? Well most definitely not I can say. Sure while topics are broken down easily but to say an hour a day is all takes? I personally feel this is not an hour a day book with detailed information. While this book goes into many great details I guess depending on who your it can be a hour a day gift or for someone like myself (who I guess reads more deeper then the usual reader) this is more like a 2-4 hours a day process. Don’t get me wrong though the case studies, resources, the glossary, guides, and tutorials are very detailed and does sound very promising. I would recommend this book to those a beginner marketer, musicians, consultants, and new business owners. Also if you’re someone who enjoys learning the history of youtube.com or want a book that goes beyond the basics of youtube then I know you will enjoy reading this book.